Noida, Uttar Pradesh
IDAM was born out of numerous car ride discussions to and from college between a duo of dreamers, Nayanika & Gazal. Over the past few years, it has evolved from an idea to a full fledged print and surface design studio that translates its in-the-present aesthetics onto contemporary home and lifestyle products. In simpler words, we’d like to pattern-bomb the world!
Having studied design from National Institute of Fashion Technology, New Delhi, both Nayanika and Gazal contributed their Textile and Graphic Design expertise and artistry to the products in IDAM. It is both our experiences, culture and surroundings that inspire the products and the designs we make. It’s an attempt to give the world a glimpse into our daily escapades and communicate through our designs.
To us, it’s putting a good concept into practice.
The designs range from hand illustrated prints and patterns to florals as well as the hand crafted tie & dye techniques. We wish to place ourselves in the nook and corner of every home across the globe.
Taking a step closer to sustainable and responsible design, we have pledged to use 100% natural fabrics for all our products. We use 100% fair trade certified fabrics. We carry over the great work done in the farms to our manufacturing factories, which always follow ethical fair labour practices. We also take pride in our work ethics where we manufacture domestically for a more deliberate method. It is made for the people by the people. We do not encourage child labour, gender discrimination or low wages.