SIROHI
Location

Based in Muzaffarnagar, Uttar Pradesh

Brand Minimum

Minimum:
Impact
Women Owned
Handmade
Made in India
Social Good
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Our work began back in 2012 in an arcadian village in rural Haryana known as Sirohi. It is a charming village nestled among the Aravali hills that boasts of a simple and slow life. Skilled Samaritan Foundation put Sirohi on the map in 2012 with its solar lighting project. This was where our inspiration was born and this is where our journey begins.


After observing and interacting with the members of the Sirohian community for almost half a decade, we realised the opportunity gap in our rural communities where people have immense talent but lack the chance and skill to showcase it. We have now focused our efforts on design and craft, to create an exclusive range of products that wouldn’t just be functional but would serve a purpose.

We began creating our products in January 2019 in Muzaffarnagar, Uttar Pradesh. Our work started with just one woman, Gauhar Fatma, simply because the rest of them refused. In those communities, women are discouraged to work.


However, once they realised that this was a legitimate source of income, more and more women joined us. Today, we have a stronghold of over 200 women working with us as financially independent equals in their communities.

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